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BAKED BY MELISSA BRANDING

Brand redesign for famous New York City area bakery, Baked by Melissa. Focusing on simple abstracted shapes derived from a cupcake, the new logo and brand identity is adaptable and resuable across a range of applications.


An aerial view of a cupcake becomes the logo.


Brand identity applied to a single sheet menu.

Brand identity applied to shopping bag.






Mark


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Emily Mahar 2019 — Providence, RI